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Topic
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Content |
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1
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Introduction of Marketing from an Islamic Perspective
- Marketing and Islam
- Islamic Marketing vs Conventional Marketing
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2
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Core Marketing Concepts and Philosophy from Islamic Perspectives
- Marketing philosophy from an Islamic Perspective
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3
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Product Discussions from an Islamic Perspective
- Types of Products from an Islamic Perspective
- Halal and Haram Products in Islam
- Branding from an Islamic Perspective
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4
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Promotion Practice and Islam
- Promotion: An Islamic View
- Islamic Way of Communication
- Promise Fulfillment
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5
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Pricing Practice and Islam
- Pricing from an Islamic Perspective
- The Relationship between Buyer and Seller
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6
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Distribution – An Islamic View
- Trust and Brotherhood
- Distribution of Forbidden Goods and Services
- The Issue of Distribution of Halal Products
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7
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Muslim Consumer Behavior
- Islamic Principles of Spending
- Development of Halal Hubs
- Maintaining a Balance between the Spiritual and Material Life
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8
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Marketing of Services from an Islamic Perspective
- Differences between Services and Products
- Marketing of Islamic Financial Service
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